What's in a Name?

---

The word itself carries history. In proper English, a parlour was once the heart of the home—a room reserved for conversation, for company, for communion. It was where guests were received, stories were shared, and moments were made. The parlor was where laughter lingered, stories settled into the walls, and the simplest exchanges became memories we cherished forever.

We honor that tradition.

But Parlore is more than a nod to the past—it’s a layered name, rich with intention.

Par—as in “par for the course”—is a quiet declaration. It sets a standard, a measure of excellence. In golf, it’s the expected score. In life, it’s the mark we aim to meet. But here, at Parlore, par is not average, it’s intentional. It’s the baseline of beauty, of thoughtfulness, of craft. Every ritual, every drink, every event is held to that quiet promise: that what we create will be worthy.

Lore—the stories we tell, the myths we make, the memories that echo long after the night ends. Lore is what turns a cocktail into a confession, a gathering into a legend. It’s the tale of the drink that sparked a friendship, the ceremony that stirred a revelation, the night that became a turning point. 

We invite you to be part of stories that will be retold, reshaped, remembered.

Whether you’re here to learn, to linger, or to lose yourself in the glow of embers or creative company, Parlore is yours.

May you find what you didn’t know you were seeking. And may this be the first of many nights where something unforgettable unfolds.

To The Parlore. To you. To what we’ll create together.

Welcome home.